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Robust No. 2 Man In The Political Arena

provenance:c-estbon

Date Added:2007-01-06

Based Upon Local Area Network DAYANG Network -- When Yang Jie strong in the Great Hall of the People in Beijing. and received by the China National Food Industry Association, "a famous Chinese brand moon cakes elected consultative activities," the organizing committee awarded the "Best cake," when the country's total underwriting. really taken aback by the presence of reporters.
I point the incumbent (Zhongshan) food Jie Yang, 46, former general manager of the company's marketing director and general manager of Robust, status after he boquan have Robust sales from zero to achieve two billion yuan. A year and a half ago, he and five other entrepreneurs he boquan collective resignation triggered shock industries. Reporter : What do you do for more than a year? Yang : Robust away from the first year, I am basically in a state of rest, and then started to "second pioneering" The new company's management team led by me, Production Technical Director, Marketing Director, Personnel Manager, Robust is the finance director of the original cabinet. Reporter : Why cakes will be selected this item? Yang : First, the national chain of West Point bread baking industry has been growing at a fairly good. To the example of Shanghai in 1996, West Point, a bread shop sales will probably more than 1,000 yuan a month. Now is the day thousands of yuan to 10,000 yuan. Currently, Shanghai and Guangzhou cities in the chain is a fast-growing industry. it is bread shop at West Point, the rapid growth stage of its life cycle. According to the information industry associations have 600 billion market, the market will have 100 billion-cakes. Second, the baking industry is the current market situation and dispersed more brands, the overall concentration is not high. For example, enterprises reported the highest annual sales volume of moon cakes, the market is 270 million yuan, 2.7% market share But in the beverage industry, with annual sales of assets of over one billion yuan to 10 enterprises, and a ranking. The two enterprises are more than 10% market share, more than 20. Now, the entire baking industry in the country has not known a real goods, has not formed a national network This signals baking industry in the next eight or 10 years there will be a shuffling process. To some extent, the baking industry in the first half of the 1990s, a bit like the beverage industry. Third, these cakes is a bit like traditional Chinese cultural background of the food liquor, no international giants involved. I believe that quite a long period of time, in such industries with the national colors, Chinese enterprises still offers advantages. Source : Robust Guangzhou (Editors : Tak-fu)

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