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Five Star Service Craft Process Service Commitment The China South distributes the diagram |
provenance:cestbon  Date
Added:2007-03-14 Now, the market has gradually become a fountain of warlords scrimmage situation, especially the "Pearl River Delta" and the "Yangtze River Delta" in the old "enemy" had not stopped the war too ...... 1.4000 attention to the problem of drinking water for 10,000 families 2. Fountains in the future development trend analysis 3. Zhejiang, Guangdong Corps invisible to the winning magic weapon Second, manufacturers chapter Recalling the fountain market in 2005, January 2 line camp soon so that the brand tool for writing. It is said that 90% of the market share from the Angel brand, quality and the United States formed ...... Qinyuanchun innovation 1. Manufacturers highlight 2. Business deal Third, the assessment list "Assessment roll" test data from a number of sources businesses were carefully selected and analysis and automatic data and forms to the top. The list is an indicator to assess the market and to update adjusted accordingly. Believe that the assessment will bring you bang ...... valuable ideological wealth 1. Brand fountains index to assess the potential competitive analysis 2.2006, the March national water brand home appliances market share 3.2005 fountain five Hot Spot industry Markets Attention to the problem of drinking water for 40 million families -- Fountain market analysis Water home appliances as a new product category of home appliances, increasing consumer attention. A recent issue of the drug and will boldly storm water appliances safety, health issues to a new height. "Household appliance market," the concern on the problem of drinking water for 40 million families have made a study, This research activities around the rate of the consumer's intention to purchase a fountain, the purchase price direction for the analysis of the drinking fountains, In addition, specially in view of the fact that some did not wish to buy a fountain consumers recently conducted an investigation. Hope that the investigation report of a fountain played a facilitating role for the development of the industry. First, consumers buy big cities is generally not very high rate The survey asked consumers against no drinking fountains in the coming year to purchase intentions. The result of the investigation shows that There is no fountain of respondents who intend to buy a fountain in the future less than 20% (17.4%). From the gap between cities, Chengdu (28.50%), Beijing (22.60%). Shenyang (20.5%) and Guangzhou (20.3%) of these four cities do not have drinking fountains consumers next year The purchase rate is higher than other cities, more than 20% of people are buying intentions less than 10% of those who intend to buy and Dalian. Second, the mid - and low-end products more competitive prices In view of the above, the next one group of consumers intend to buy a fountain. We expect special investigation of the purchase price of such consumer groups. Findings showed that the most attractive fountains in the middle and lower ends of the price. 75% of potential buyers in the future intends to purchase the fountain prices between 101 yuan to 30 yuan. and above 500 is a small portion of high-end products to attract customers. Third, the concept of consumption decisions Above one year the consumer group did not intend to buy a fountain, We specifically study the causes of such people not to buy a fountain. Findings show : consumers do not intend to purchase a fountain, nearly half of the consumers because consumer attitudes is not the reason to buy a fountain, a fountain of quality, price objective reasons for the consumer's behavior does not play a leading role. Overall, the markets in China fountain rate is not high on the one hand, on the other hand the growth of a strong trend My fountain in the market remaining very broad space for development. Currently, the strong domestic consumer group has yet to show up. Consumer prices for drinking fountains were still bottom of the main orientations. Most consumers, because of its concept and led to the domestic industry lags behind the drinking fountains. Fountains in the future development trend analysis According to the analysis, the overall "water home appliances" gradual upward trend in the market the next three years, and its sales are growing. 2005 fountain market in Taiwan has reached 33 million. At present, only 40% of city family coverage, the coverage ratio is even lower in medium and small cities, so fountain will be a big market is expected to increase after two years, the market capacity is expected to reach 40 million Taiwan. First, water purifier market growth rate has shown an increasing trend. At present, China's water purification city, the family coverage is less than 1%. and the water purifier market as a whole accounted for only 35% of the fountain market. Insiders said that despite the industry is still in the early stages. With consumer awareness and purchasing power of people in the continuous improvement of health, water purifier market will be very large. Space contains at least 100 million annual profit. Related statistics show that in 2005, China's market capacity is 7.2 million water purification devices Taiwan 2006 National water purifier market capacity is expected to break through 900 million. Second, the computer can become a straight drink trends Drinking Machine belongs to the emerging business opportunities in the sun and there is a huge industry to enter the Chinese market from the beginning of 1998. The terminal currently on the market sizes of water enterprises, According to incomplete statistics, there were more than 300. one that is still relatively weak and unable to form a climate, Because no other industry standards and norms is somewhat bewildering. With the constant improvement of the social system, the technology continues to improve, the timing of Drinking Machine China become more mature. From a convenient water and sanitation, always drink bottled water more advantages than the machine, however, As the technology has not been fully universal domestic prices remained high. Even so, national data show that direct consumers to drink machine in 2005 in recognition of the survey, The consumers have to know that drinking 75%, which is the desire of consumers to buy 30% These data indicate drinking straight on the domestic market rose rapidly. Overall, health, culture, fashion and life in the pursuit of an ever-worsening water quality conflicts, constitute an internal driving force for the development of China's water industry. Therefore, we have reasons to believe that in the next few years, "water home appliances," we have good market prospects and boundless business. Zhejiang, Guangdong Corps invisible to the winning magic weapon Now, the market has basically formed a fountain of warlords scrimmage situation. especially the "Pearl River Delta" and the "Yangtze River Delta" in the Corps, it is tantamount to the old "enemy" and the war has not stopped too. Production fountains and the birthplace of China's Zhejiang Province, the Yangtze River Delta have become famous in the 20th century, the 1990s. on the birth of China's first fountain. today, "the Yangtze River Delta" fountain industry grappling with the world laid a solid foundation. Israel and the United States, represented by brands such as Angel, "PRD" fountain Corps is gradually taking shape. Despite the "Pearl River Delta" water Corps first have the advantage, "the Yangtze River Delta" water Corps, but with profound knowledge of regional competitive advantage. reactive, greater than the "Pearl River Delta" water Corps trend, as indicated by the information, "PRD" water industry Corps has occupied a 68% share of the market and its main products output, more rapid growth rate is 20%, much higher than the "Yangtze River Delta" water Corps. After decades of drinking fountains, Zhejiang, Guangdong, the two camps have different technological development trends : Zhejiang water Corps emphasis on the development of products with market potential of high-tech content, such as direct drink machine, water purification equipment and so on. Taking aim at those in the domestic market has not yet formed a certain scale water product development, representatives of enterprises Qinyuan, Long wood, pioneers; different enterprises and enterprises in Zhejiang and Guangdong, they will focus on upgrading traditional fountain functional products, energy, drinking fountains have been given to the concept of environmental protection products, with representatives of the United States, such as Angel. In view of a fountain industry factions Corps competition, engaged in long-term planning experts : home appliances A brand win Zhejiang, Guangdong, the water war, Guangdong brand obviously prevailed. Brand competition, enterprises in Zhejiang very clear disadvantage. Guangdong Corps of the United States, Kelong and other industry leading enterprise is not a "trained" descent. But in the air-conditioning, refrigerators and other home appliances heart of the brand influence. Once they gain access to other household appliances, relative to those small and medium-sized enterprises, their brand on a very clear. Brand building for the traditional enterprises in Zhejiang somewhat weaker than Qinyuan, the waves are mostly wood and other less well-known foreign brands. According to the authoritative department of the fountain show : Guangdong output in 2005 reached 20 million Taiwan. occupy 70% of the national market, while the United States and other enterprises to 44.86% of the market share. also hold an absolute edge. We can see that in the era of winning brands, only to create their own brands and win market competition victory. Second, the marketing idea of winning At present, China's household electrical appliances water marketing, Zhejiang enterprises, especially some drinking fountains and competitiveness of the limitations of funds, most of the agent model MLS offices or factories basically established sales force, to sell products directly to agents Terminal market operation by the agents. Although sales of this model to save costs, manufacturers have made in a vacuum on marketing, Since timely information to market trends and developments. ultimately lead to the inability to develop market-oriented marketing strategies and product positioning. Guangdong enterprises fountains, such as the United States, due to the maturity of these marketing more perfect. So compared with enterprises in Zhejiang, Guangdong won in the marketing ideas above the market and consumers. It can be said that the fountain industries in Guangdong now occupy an absolutely dominant position. both occupy the brand and marketing advantages, but the strength of enterprises in Zhejiang has also not be neglected. Guangdong enterprises if we want to continue to lead the market fountain, it is necessary to conscientiously study and enterprises in Zhejiang attention to the quality of manufacturing products. Once Zhejiang enterprises to strengthen their own brand marketing, Guangdong enterprises may lose existing market share. Manufacturers chapter Dragon drama "Water" Brand Highlights U.S. industries to the quality of life of small electrical appliances decisive Division 2005 is the fastest product development fountains 2001. As a share of domestic industry fountains in the first quarter market share of brands fountains in the United States in 2005 actively pursue technological innovation, accelerate the pace of development of new products. also began to pay more attention to the added value of products, providing value-added services to consumers. Have the following characteristics : its main products A functional style increasingly large home appliances It can be said that the function of major home appliances is a fountain tends to the development trend of the industry. But for the United States, this is particularly evident features of the original ordinary desktop, vertical, hot, temperature (electronic refrigeration) to the refrigerant compressor, temperature control, LCD display, If the United States with 508-series dual ion Dr. Vacuum Fluorescent Display LED control device, and, below fountains designed for small refrigerators, the technology into a refrigerator motor, and this function is very similar to a large home appliances. In addition to the functions of becoming major home appliances, this feature is also its design style. For example, the appearance of the United States Dr. 509- dual ion color painting design, the color similar Glanz air conditioning. Appearance many fashion design, product completely changes the fountain single aesthetic defects to provide consumers with a more personalized aesthetic choice. Second, stressing that "energy-saving, environmental protection." YALINBR. With increasingly fierce competition in the fountain products and home appliances, the "energy-saving" and "environmental protection" in the wind, wave ready. fountains in many enterprises have begun the "energy" and "green" concepts such as the introduction of a fountain products, in 2005. The industry as a leading enterprise in the United States and nearly 10 million in sales completed. These markets have benefited from the performance of the United States made the fountain of energy products, environmental protection. Shenzhen Angel brand is winning drinking water rules Industry Group Limited 2005, Criss Angel, is a very gratifying year. Angel fountains advantage by virtue of the quality achieved satisfactory performance, a peer recognition. From the perspective of building brands, in March 2005. "Angel" by the State Administration for Industry and Commerce identified as a well-known trademarks in China. This is the first Famous Chinese Trademark fountain industry, the industry is now only a well-known trademarks. From the perspective of business products, after years of nurturing market, Angel in south China, east China has two production bases. Xili based in southern China, pyroxenite, on the base, where the enterprise has created a plastic mold of the industry clusters; Ningbo also formed from the base of more than 100 component suppliers in the industrial chain. From the perspective of quality products, design new products annually for laboratory construction funds has been rising. Angel particular emphasis on the introduction of foreign technology, in 2005 from foreign advanced technology and domestic reality, attributed to the development of enterprises in 2005 accounted for about 2% of sales. and the introduction of more than 10 models of new fountain, then, Angel was the State Intellectual Property Office, a total of 100 patents patent certificate. Provincial Economic Commission and the Guangdong Provincial Intellectual Property Office, was identified as "patent pilot enterprises in Guangdong Province." There is a strong technology support, Angel can win a brand to the market in 2005. Expected in 2006, the drinking fountains industry concentration will continue to strengthen the brand. Brand forefront of the market share will rise, SECOND AND THIRD LINE brand competition will be even more brutal. 2005 Angel in Henan and stability in the region will also consolidate existing regional competitive edge, Angel as a first-line brand, in 2006 will continue this way, intensive, Meanwhile efforts to open up new sales region will strive to enhance its competitive edge in the frontline brands camp. "Foreign affairs, to benefit him," Angel encourage people to this statement. 2006, Angel will continue to focus on brand management, and continue to improve the management system of 5S. that is to collate (SEIRI), straighten out (SEITON), sweeping (SEISO) cleaning (SEIKETSU), Literacy (SHITSUKE) regulate the scene five items are material. create a transparent working environment, to develop good work habits The ultimate aim is to upgrade the knowledge to enhance quality. In addition, a fountain Angell also has three major problems : health industry, the potential of fire and energy for a major key. Liulinfeng executive officer of the company, said : "With competition heating up ahead is not enough. The brand can be a core of the market. We propose to go beyond self, and continued innovation. drinking water and health is not just for the cause of the concept of bigger and stronger Angel! . " YALINBR. Technology innovation is the driving force behind the market for environmental technology Ningbo Qinyuan Limited 2005, as the top three industries in Ningbo Qinyuan, the results can be expensive. good performance from both its sense of enterprises to make technological innovations. and has made more than 30% of the national market share. 2005 Qinyuan the main emphasis on the following points : technological innovation A real increase in the core technology products : a fountain effect of thermal cooling system. Heating speaking from the general fountain now able to achieve 95 � If a product is always added to 80 ° C, it certainly is not up to standard, refrigeration temperature 5 ° C to 10 ° C in general. Temperature control, do not channeling Qinyuanchun fountain temperature. Increase the space is more conducive to the development of the drinking fountains. Second, drink machines and other products directly to the technical innovation DSS as a fountain drink machine industry in the high-end products, in 2005 Qinyuan continuous technological innovation, Drinking Machine in the original technical innovations, and strive to expand the domestic market Drinking Machine. Currently, the market prices in Qinyuan Drinking Machine around 3,000 yuan. Qinyuan professional as a fountain manufacturers, competition always on the top of technological innovation. create more benefits to consumers more quality products for people to enjoy high-quality, The fountain products, and high-tech efforts. BG Group electrical LAN Hai foreign dominance With increasingly fierce competition in the industry fountains, drinking fountains and the development of domestic enterprises are scrambling to find a new selling point. Now out of the red sea positive. BG fountains in the industry as second-line brand, in the face of the shrinking domestic market fountains profit margins BG also actively exploring LAN Hai, but distinct, BG eyes to the vast overseas markets. According to incomplete statistics, in 2005, 75% of BG production products to be delivered to the international market. in the sales process and sales continue to whip up another currency and stock markets around the region the total output rate of 1%. 2005, the production capacity of up to 2.5 million fountain BG Taiwan, the vast majority of the products are for export. product coverage in more than 80 countries and regions in the international market share of 25%, and North American enterprise. Latin American countries, the Middle East, Europe, Africa, Southeast Asia and other countries and regions have established more than 100 past business dealings. become strong electrical power production base in Zhejiang Province, in 2005 and sold in more than 80 countries. "Fortunately, foreign markets than the domestic market," Indeed, BG using energy-saving, environmental protection, personalization products, continue to open up overseas markets. Wood Group Zhejiang waves price war to seize market Camp as a second line of the leading brands in 2005. Long wooden price advantage by virtue of winning more than 10% of its national market share, sales pressed the United States, Angell and other frontline brands, marketing channels have been expanded to 30 4 market. Lang log prices in the high-end products only 400 -600 million The low-end products in which 150 �400 million, the price is well below the industry average price. Lang named the following main characteristics : price competition First, the book ratio higher plane The current market, especially popular disc machine, wood and wave machines relatively more unfulfilled. According to incomplete statistics, 30% -40% of the book market in the fountain machines Price with 50% of the wave machine for wood brand. Lang log on selected aircraft strategy to capture greater market share, increase market share, expand brand influence. Second, the price of water too much In the United States, meet the drinking fountains and other home appliances store counters, the price of both water fountains, for instance : Suning bid for the electrical Qinyuanchun YR-16 788 yuan, but the actual selling price can be 10%. Basically, fountains can discount brands, but some models can even drinking fountains wave log a 20% discount. Comparatively speaking, the price of water fountains waves wood is the greatest. Expected in 2006, the drinking fountains will be the market price decline, a decline of around 10%. Long wooden fountain prices low prices will continue to lead the industry. Changzhou Japanese trading company Huang Sheng-Star At present, more and more of a fountain into the home electrical appliance store brand of small electrical appliances store, store layout, promotional activities, these stores have shown the importance of the consumer market fountains. Changzhou in the market, the consumer brand awareness level is not very high drinking fountains. Brand awareness of the very few products fountains, the shopping guide at the center relies mainly on the terminal. guided by the recommendation of friends and individual advertisements, so the market space is still very large. Changzhou market sales in 2005 of 100 million around the fountain on the price, Changzhou fountain market of 500 billion yuan of domestic sales is the biggest. Changzhou occupy the entire 70% of the market, brands, Angel, Qinyuan, Long wood, Brand is the dominant market and other pioneers. Due to the range of products and brand engine, Qinyuan's market performance was very good, very high in various effective sales terminals. 2006, in Changzhou Angell market grew very rapidly, the market prospects for the future. Channel, a leading brand in supermarkets in general, such as Yongle, Suning, and some second-line brand, Stars such as water, it is unlikely that mature market channels. Hangzhou General Manager Wang Zhi-day high Hangzhou active market fountains, drinking fountains market capacity will be strong. Consumer's awareness of the drinking fountains are also relatively higher than other regions and cities, there are many individuals and businesses that bought out units. However, the market capacity of Hangzhou, has many brands, the unusually fierce competition. According to incomplete statistics, Hangzhou marketable selected fountain, the computer has only a few dozen yuan of profits. Also, as a fountain of Hangzhou agents, we are deeply in love with brands general agent Although the purchase price and the market is relatively easy to operate, but there are still some problems : 1, the Acting Regional difficult to protect, 2, Market reaction rate is relatively backward, which were hampering the agent's enthusiasm. Therefore, we have a keen insight agents on the market and characteristics of the marketing tools that tie together with the manufacturers, strive for a win-win situation. Chinese household electrical appliance Institute Fountain as closely related to the life of small electrical appliances market with products, in 2005 the output has reached the 33 million Taiwan, the brand launched competing, increased competition makes a fountain, a fountain from growing into maturity. With the formation of a buyer's market and the change in consumer attitudes of consumers in a fountain, a fountain industry has entered a price Appearance, quality, performance, function and services all competition. But in our society, very little of the energy of publicity, consumers do not understand nor on the consumption of drinking fountains. Energy prices fountains fountains than normal, and energy-efficient products to consumers in the long-term return is embodied in the process of using this feedback process long. For the consumers, they settled on was the immediate purchase costs, the use of cost considerations less. As the market demand for energy-efficient products, the manufacturers would not have developed great momentum, The energy industry makes sense is still very weak, only a few well-known brands introduced energy-saving products. Energy fountain in the whole profession is still relatively small. Energy fountain Thus far, there is no correlation with the market not to do with standards. In the area of domestic energy lack of a clear standard, the drinking fountains in the end consumers do not understand the energy section, manufacturers and businesses has not been nothing to show that this has affected the sales of energy-saving products. The current industry standard is implemented in 1999, without limiting the energy consumption. However, in view of the fountain industry developed rapidly in recent years, the emergence of electronic refrigeration compressor of a fountain and a fountain. National standard may be considered in the future. Abroad, the United States, Thailand and China's Taiwan region has to a fountain of energy-related products and the certification process. United States, through financial incentives to encourage manufacturers and users to achieve higher energy efficiency standards. the most famous is the "Energy Star" project. Affixed with "Energy Star" logo products, the United States Department of Energy said it had reached a target of energy and the EPD. To encourage the purchase of energy-saving products, some users of energy-saving products can be purchased by the Fund to provide funds to the charity. exemption from excise duty. Although China has not yet carried out the energy-saving products for the fountain certification, However, the standard is expected in the first half of this year related to energy conservation certification will commence thereafter. Bang assessment A dispenser brand potential competitiveness index is assessed and analyzed EIA authority : (1) According to data monitoring 500 large shopping centers drawn by the market and industry in 2005 fountain distribution of the brand and regional market research; (2) 2005 research and development speed of the brand's new products, market performance and other conditions; (3) In recent years, the enterprise's own brand, including the brand culture and brand value. Second, in March 2006 the national water brand home appliances market share (%) Third, the 2005 fountain five hot industry perspective TOP01 : Angel full potential, intimating the United States Comment : In 2005, Angel to occupy most of the country continued to edge the second largest market share in the frontline brands, The rapid development momentum of the trend of U.S. coercion. TOP02 : U.S. takes South Africa, occupy half Comment : The United States and the drinking fountains in the South Africa market in 2005. sales up 64% to the region as a whole and South Africa to occupy half of the advantage, no doubt continue to cry Zhongyuan heroes. TOP03 : Aucma difficult to continue the "momentum" have nothing to the top eight Comment : 2005 "households spontaneous" incident revealed the existence of the quality of their products seriously flawed. "Quality is the last word" prejudiced, of course, it would be easy to understand! TOP04:TCL top ten finalists, Hua defeat the game Comment : TCL into a fountain in the industry in 2004, an alarming rate before the market quickly into the top ten in the country. truly be said : the old, another miracle! TOP05 : clean water Star both promotions Comment : The situation in the southwestern region fierce competition but the second line brand confusion Secretary Medtech out of the last year ranked fourth in the 15th position, the clear, cool water Star as a second line of Brand Group "-" the 15th largest in the southwest strong. (Editors : cestbon) |
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