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Guangdong City, "the Local Bosses," PK "strong Dragon"
provenance:http://www.yibao.org/  Date
Added:2007-04-01
Guangdong has been a powerful ground water soon, the water level in this market for more than 600 expeditions. On one side is Cestbon, interests, King Tin, suggesting three other local brands playing safe side Nongfushangquan. Wahaha, and other national leaders to step up the distribution of the South China brand, while Nestle and Coca-Cola taking over cities or territories. Confrontation between competitors, who will ultimately achievements Guangdong City, the overlord, the seemingly calm water Guangdong camp added dash of suspense. Fierce fighting between domestic brands and foreign brands Into July, the Guangdong scorching heat, drinking water market to usher in a new round of the WBC. Meanwhile, Canton City, the competition is becoming hotter by the day, more than 600 enterprises water fierce fighting. However, the Guangdong water in the city still lacks a true sense of the leading brands, Even bottled water and bottled water sales are the first Cestbon province. But its market share of 15% also did not have an absolute advantage. Huge market prospects and space, Canton City, the situation has powers scrimmage. After years of grappling local brands. survive in the water management system, and have their own set of unique marketing strategy, and with excellent performance Guangdong water market share in the first row, second position respectively Cestbon power and interests. Recently, in the South China speed up the distribution of foreign brands, the Guangdong City, a confrontation between domestic brands and foreign brands intensified. New Year's Eve 2006, one billion injection Nongfushangquan Wanlu:hu tobacco production base in Heyuan in Guangdong put into trial production. According to reports, Green Lake Nongfushangquan production base objective is to achieve sales of 250 million to 3 billion. 6 billion next year to achieve sales, Nongfushangquan statement before the next municipal water to enter Guangdong winners. In addition, Nestle, Watson, the "two music," Master Kang water industry giants will also sights southern China accelerate the pace of looting of forces attacking the city, seemingly tranquil city of Guangdong have water currents surging water. . " YALINBR . We want to make a success of foreign brands is not easy. Interestingly, Guangdong consumer brand awareness of drinking water has obvious geographical disparity, according to surveys, Over 80% of local distributors and consumers tend to choose barreled aquatic products. Earlier in Shenzhen to build public Wahaha Secretary Nongfushangquan has invested heavily. But sales performance is not obvious. Nongfushangquan will face Cestbon ambitious, interests, Robust domestic brands, such as city water for many years to establish a strong defense line in southern China, wanted to accomplish .. YALINBR overnight YALINBR.Robust drinking water .. product manager Guishaoqing accept the "win-life," said in an interview with Xinhua, the Guangdong water market will surely usher in a reshuffle. market shares and strong brands to further concentrate resources is bound to happen sooner or later. However, the advent of a new pattern of city water. not be accomplished overnight, perhaps need a fuse, perhaps changing consumer awareness completed, The drinking water from some of the earlier understanding. "This is a war of attrition, war, Brand inevitable ready to be eliminated. "Guishaoqing that when drinking water coverage in the market, brand management, service and channels to reach the corresponding level, it will act as a catalyst for a strong brand there .. really .. YALINBR YALINBR . resist feverish price war in a mainstream brand. YALINBR . " The winning brands and services is standard practice, the price war has very little significance. " Cestbon market manager Xiao-Wei Guo told reporters. Guangdong City, the water level more than 600 expeditions. Bottled water prices ranging from 45 yuan to 20 yuan. Brand, so many businesses operate. whether it will trigger a disorderly competition? The integration over the past few years, standardized, Guangdong drinking water market has been relatively orderly, big feverish price war is unlikely. For mainstream brands in the competition among enterprises water quality brands and two .. Y LINBR . drinking water and human health very directly with the health of people, water quality concern is growing. quality assurance as drinking water brand in the market based on the fundamental long. If low-cost access to enterprise market only at the cost of lower quality, some SMEs are unable to purchase advanced production lines, using relatively simple disinfection, filtration, RO equipment, a lot of plants in the production process to use only pure water filter. Of course, the handling of hazardous substances and bacteria up to standard. of a mainstream brand, quality and service is the lifeblood the health of consumers who will not take a joke, naturally the price war have been discarded. the other hand, bottled water profits growing thinner. With the rising cost of raw materials, water enterprises are facing cost pressures, if a feverish price war. The results will show a "killing 800, losing 1,000" situation, which no one wants to see. Therefore, Most manufacturers now from the improvement in water quality, enhance brand marketing service to do for the market. market survey, China Southern China has become a brand consumers choose water in the main considerations. This means that competition in south China have gone beyond the "price war" Brand rose to levels .. YALINBR .. YALINBR .. YALI YALINBR .. NBR. Mountain spring water grew robustly. YALINBR . Currently, Drinking pure water market in Guangdong Province, mineral water springs and mountain Record situation has been formed, it is reported that last year, pure water, mountain spring water, mineral water were three types of water 20 to 30 than 50. the growth in the past few years catching up with pure mountain spring water and mineral water. become a strong trend .. YALINBR .. YALINBR FN. "The new brand identity into entry, the key is to the right market position, quality and service to win consumers. Luk Baoshan spring to the end of the market in Guangdong, with excellent water and the environment. The rapid growth rate of 30% a month to enable the industry's attention. "Guangdong Luoding Luk Po into blue drinks Ltd. said in an interview. It is understood that Po-chuen, the highest mountain spring water from the waterfall in mainland China -- Luo Ding Longwan high waterfall. clean water to hundreds of kilometers in circumference, is a rare source of water, water rich in potassium, sodium, magnesium, selenium, iron, Zinc scores of useful minerals and trace elements to the human body. by the Guangdong Provincial Bureau of Quality Supervision Inspection technology. Luk Baoshan the quality of spring water is several times better than the national standard. Luk Po drinks companies are currently developing two mountain spring water brand. as "high Pinehill" Luk Baoshan springs, "Pinehill high" Longwan momentum in Guangdong market in less than a year, sales climbing. According to incomplete statistics, Guangdong Province are more than 150 existing mountain spring water production. Brand has a handful of regular scale. Most mountain spring water production enterprises with backward technologies, poorly equipped, market more confusion. Experts suggest consumers need to pay more attention, choice of mountain spring water brand .. YALINBR assured. |
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