Hold the at present space infinite- the present condition and the development of JIAN3 SHU4's barrel water(A)

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provenance:Gz YibaoDate Added:2006-03-10

1, by 1995, our country the drinking water business enterprise is basic is all to produce the bottle to pack the mineral spring, start afterward from one of bottled water to big packing barrel water development.Go to 1998, develop along with the high speed that purified water produce, the barrel water that regard purified water as principle produces to also attain the high tide immediately, and the barrel water market compare the bottled water market to develop sooner.To take Shenzhen as an example, in 1998 before, the business enterprise that produced the barrel water had more than ten houses only, then fierce increased more than 100 houses to 2000.

In Chinese drinking water profession, the footstep that expands have never stop, local had the food business enterprise of real strenght to almost join the market war of the drinking water currently.The well-known brand of Robust, Wahaha...etc. has already outshine others, the brand concentration lives to tend the exaltation.The Nongfu Spring is after pass by a series of market actions, its brand popularity also rises significantly.Still have the Cestbon of Shenzhen, Yili and the Ginten water industries of allege" three males of China South"s, the wing is gradually plentiful after accumulating to gather the power, although they are the region brands, had the management history of the long decade, basic attained the overall cloth to order on the marketing network, tight control.The rest has more than 3000 wife and childrens brand still everywhere, the numerous and densely spread out is in the whole country everywhere market.Such numerous brands, brought the diverse choice space to the consumer, also come to a decision the fierce competition of the market of water unavoidable.

2, start from 2000, the barrel water market develop a little bit hot of a mainly is at water of category innovation up.The Robust, Wahaha...etc. lead the brand to develop and have the mineral spring and the long mineral quality water of the purified waters, this has the competition ability very much with one action.From international see up, the consumption comparison of the mineral spring is is consumedly high in purified water, the development trend of the market of water sees currently from the our country, the mineral spring also will want the renew.Some well-known business enterprises of Robust, Wahaha, etc. have already known this, have already had already made some preparation for the renew of the mineral spring industry.Controled the mineral spring headwaters and the mineral quality water techniques, to the accomplishment growth of the business enterprise, is with might greatly increased it may be said.