The household-use clean water machine- market potential is huge

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provenance:Gz YibaoDate Added:2006-03-03

1, target market analysis:

(1)Target market:The family, school, troops, guest house, hospital...etc. are the whole to need to supply the place of the drinking water.

(2)Target market behavior characteristic:

Patronize the appliance market necessarily in certain period.

Pay attention to the clean result of water of the clean machine of water whether thoroughly.

Know the drinking water exists the fluid matter problem.

The average cultural level is higher, can accept the new consumption idea.

Pursue the quality of life of the health, vogue.

(3)Target market capacity:

Occupy the pass covariance data, the national city family usage Water Drinking Machine amounts to 80% above, the village family amounts to 30% above, and the clean machine of water of" new hundred million" card can be the kit product of the Water Drinking Machine, also can use alone, can say" the country spring" brand market capacity of the clean machine of water together the Water Drinking Machine market capacity is equal, even larger;The sale sum of the American household-use clean machine of water amounts to more than 10 USD hundred millions annually, the Japanese year produces 2,400,000 sets of household-use clean machine of water, two household-use clean water machine universality rates of the countries are already 70% is above, but Chinese not enough 1%, above 80% of our country the region still is placed in the ducting period, because the people live the exaltation of the level and health consciousness, its market potential can't the ¹À measure.

(4)Guide the topic that the target market consume:

Social vogue.

Purify the water has the function of health care.