Promote the customer satisfaction- Robust barrel water wins in the strategy

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provenance:Gz YibaoDate Added:2006-03-21

In the second half of 1998, although the Robust brand promotes continuously in the popularity and the good reputation degrees of the national market, increase to permit because of the profession market limited, the Robust sale of the sour milk, bottled water is not exhausted such as person's idea, looking for the new growth to order to put at the in front of the tallest management layer in Robust.

In longly being close to a year of market research and analysiseses, they discover that the barrel water is a very big market opportunity to order- that market was partition by numerous essay cards, still without big brand of whole country;It hour, the barrel water profession is placed in the growth still in the early years, this mean that that market had the higher growth and high in the mature profession of profits;The barrel water market capacity is being placed in a high-speed development period, the Chinese market is increasing with 30% speed of every year;Big and parts of brands provide is all very low for the comprehensive value of the consumer.

At careful, the inquisition analysis foundation of science up, the Robust had thus a to the barrel water market of SWOT analysis.

This see simple SWOT analysis, included a great deal of market judgment actually.This ream Robust understands where own advantage is very clearly, from which aspects fight the competitor's soft rib and can rob to share the market quota quickly, and how grow the core competencies of the Robust.