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Nongfu Spring:Guard by offending the generation- the mineral(A)

provenance:Gz Yibao

Date Added:2006-03-24

Broke out the natural water and purified water to contend for on the market in the drinking water last year." Naval battle" break out before, face the purified water business enterprise Wahaha and Robusts on the market of water of pressing offensive, and France reach the ability to match the to connect in the Chinese market horizontal of huge generous, a Nongfu Spring that resides the bottled water market third in fact have already been compelled the corner.The simplicity defend already useless, take the offensive only and actively.

The start skill of this" naval battle" can tally up a 5 greatest strategies of Nongfu Spring:

A, follow close behind the strategy.The Nongfu Spring adopted one category the way of doing of" WANG2 SHUO4 MA4 is fast", borrow the ship to go out to sea, borrow the power establish a reputation.It releases the contrast experiment of a purified water and natural water first, point out formally again:For the sake of the mankind's health, we do not produce the purified water, producing the natural water only.By so doing, had the Chinese market of water of the absolute advantage in the purified water, it seems to be the but not cluster.It is tallest state within martial arts that borrow the dint hit persons, is also the company's one of the require subject within war.

Two, the sensation effect.Can make some news continuously is one of the important methods of the business enterprise exaltation popularity, the Nongfu Spring also is thus.This time the unilateral stop production purified water is a news, release" little little scientist", let primary school living keep the goldfish that is" the section" news, but convene the news conference,to talk continuously to will be a news in the news.Even address a letter to the national food industry to standardize the committee, limit it on 7 inside to natural water of problem give reply, etc..

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