Adjust the marketing strategy- Robust barrel water of the district to win in the strategy vividly

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provenance:Gz YibaoDate Added:2006-03-21

Big and parts of markets that are in the north, the local barrel water market the formation compares the night, there is no scale turn business enterprise.The Robust is opposite and small and weak according to this kind of market competition brand, the condition of the group without a leader, a role that takes to rise the barrel water to get to run.The Robust is excellent to discriminate between other lower level companies of water with the high quality of price- the local brand barrel water price is 8-10 dollars, the Robust is then 10-12, working hard to pursue the price and the brand contents to match mutually.

At the outlet aspect, the only region of Peking set up 250 the permit specially the monopoly store.On the quality, the northern region of basis take the mineral spring as the main characteristics, beautiful in the scenery, soft establishment of good bosom of environmental protection at that time the first natural mineral spring factory in region of Peking.With the product that aim at sex, pass the convenient valid publicity and serve, make the target consume the cluster to enjoy their heart need of the product and the service.Two years do not go to, at with the whole northern market of the leader of Peking, the barrel water market of the Robust overlays good result that the rate and the sale sums all obtained the first.

But in Shanghai, because the Robust enters to already have the wide positive a business enterprise of Shanghai before and, postpone, the Chinese and Foreign joint venture cypress gram wood and get especially full carried on a great deal of marketing devotion, to rob to have this big cake of market of Shanghai, make use of in the marketing method operation up is a rigorous test.