The tycoon schemes the Chinese barrel water market soil ocean war forthcoming(A)

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provenance:Gz YibaoDate Added:2006-03-12

Recently, the multinational beverage tycoon Coca-Cola schemes the military advance CHEN2 CHENG2 TONG3 packs the drinking water market, and have already accepted to weave quickly at CHEN2 YANG223 become number of the station of water.Coca-Cola this moved not surprised CHEN2 CHENG2 TONG3 to pack the drinking water market for great waves to infuse into a cordial with one action.The Nestle also makes use of two flood factory dint barrel water marketses in Tienjin and Shanghai.Various evidences show that the ocean brand will deliver the Chinese barrel water market of dint completely, the soil ocean brand of the market of water cross swords unavoidable.

The Coca-Cola intends for to intrude into CHEN2 YANG2 SHUI3's market three strong

CHEN2 CHENG2 TONG3 packs the drinking water market brand more, the competition abnormality vehemence, some essays card management is very confusion, some factory of water because of management is not well, after selling the water ticket, but the business enterprise closed down, the market was not the norm to provide opportunity to enter for thus international brand of Coca-Cola, the Coca-Cola will scold the huge sum to come to CHEN2 YANG2 QIANG3 to have" future the water world".

According to all, the Coca-Cola is to hold the subordinate purified water brand- ice into the barrel water market of, spreading big area of the marketing network to open for the sake of the ability, the Coca-Cola accepted to weave quickly in 23 become number of the station of water, justing model the factory of water to dig the bearer from the eight king's temples, Robust...etc. at the same time,"ing parachute" to the Coca-Cola.

Their target is the for the domestic sale quantity of 5 years to attain 2,500,000, the target market share attains 22%, packing three As of the drinking water market place of honor row at CHEN2 CHENG2 TONG3.