The barrel water market, dare to ask the way at HE2 FANG?(B)

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provenance:Gz YibaoDate Added:2006-03-15

The price war mistake area.The barrel water cost of cheap, urge a crazy idea of some factories" one night is sudden wealth", the market luck of their fickleness does the mental state, performance at on the market be sank in to have no the destination price war of mistake area.Currently, at ZHENG4 ZHOU's market, in addition to a glimmer of brand Central America, Robust and somely second fertile dint, nine precipices, the Henan harbor of the line brand wait the market price being 10ly,70% brand prices all between 5-8 dollars, some small factories house even the price declined 4, the unfair competition of the price, cause the barrel water market good people and bad people mixed up, have varying degrees of ability, some big brands force in sell to measure the pressure, have also compelled adopted the measure of the fee hike, make the market luck do" snow up add frost", although this kind of way stimulates to sell the quantity to some extent, the price war is a blades sword, since harm the oneself, also harming the other people, this kind of drink the short-term behavior that quench thirst brought for the whole barrel water profession disadvantageous of influence.

Marketing strategy one.Now the barrel water is more not outside on the market purified water and the mineral spring, the product quantity, the product category turns with quality, competing especially increasingly worsen, making some factories house carry do the aspect in the market, losing the enthusiasm that should have, performance at on the market is to operate the astonishing likeness of skill, in addition to price fight, is to present the Water Drinking Machine, want that is a binding sale, praise the barrel water, this kind of operation the way follow behind with similar, make marketing the personnel and the dealer way of thinking paralyze, lacking the innovation, making the barrel water market great waves not surprised, as if one stagnant water of the pond.

The marketing team create not dint.Now ZHENG4 ZHOU's each factory of barrel water house mostly the start compare early, because the product is already mature, the fresh strength is already in the past, therefore, the performance is at the factory house of market luck do up, is a strategic military tactics to usually" defense" the precious sight more" take the offensive", is a marketing member that develops the market to lack in carrying out the level, even is all the water station( station-master and office work) to add to send the member of water this mode mostly, should carry to do the way, the market expand the stagnation, the market stay around to go together with to send this link only up, result in the market luck do the delay effect shortage.