Barrel water market:Who come to this Kingsoft of (C)

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provenance:Gz YibaoDate Added:2006-03-14

The beam country is a little bit and strong also not deny the brand " the international brand" is the born advantage of the Nestle and Coca-Cola, if" reach" to put in the whole country, know that the ratio of this brand knows the Nestle and Coca-Cola little and have to have another perhaps, from this up, not equal to ocean brand of the soil brand. The ad valorem space comes up to see, the Nestle water walk the high level market, more expensive than other brands 1-2 dollars;The Coca-Cola adopts the strategy that the high level water and the low level waters look after both sides;The reaches the opposite cheapness of water.But in the industry insider eyes, the Coca-Cola" the water live" lowers to carry the market behavior that the market is afterwards completely, is" lose money in business to earn to threaten" completely, such strategy will very quickly change within 1-2 years.

At the quantity aspect, three brands are each to have each parlance.The Nestle dealer tells the reporter, first the fluid matter of the Nestle good, the spring water of the thistle County does not say, and in the production line, each carry on making selective check once, the first essentials saves 7 days in the database building after producing out,7 divas examine again, if have problems to pour out right away, did not have problems to just pack the conveyance.The circumstance of the Coca-Cola invests 3,000,000 dollars at the end of last year at developped the production factory of the area to install a set of professional purified water to produce the equipments, produce" the water live" bucket to pack the purified water.It is said that" the water live" is reach with Coca-Cola, snow green jade, aroma, refreshing etc. at the same of modernization produces the car, under the production environment of the same, come out through same standard water processing process production of.The amounts to the beverage to invest more than 800 ten thousand dollarses in last year, building the factory premises lately, various index signs all attain the nation request, producing the quantity, environment to examine through the city bureau public health qualified.

Say again the service." Generally speaking, be the customer to make a phone call to want the water, he will not wait for this matter very with long hours, if send the can not compare with of water, will let customer very bad impression", this directly relate to the customer the trust degree of the brand.