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The appropriation bucket and the competition brands become

provenance:Gz Yibao

Date Added:2006-03-21

The beginning that Robust start practice, proceed from the cost pressure and don't acquaint with to the barrel water market, adopt the in general use bucket to infuse to pack the drinking water, then stick up the paper quality label.But they very quickly are aware of:Can hardly distinguish analyse the barrel water of the different factory house thus.To Robust, can't display the high-quality worth feeling that brand have, this is the fatal blemish simply.Hence, they spend the huge sum from the production line that Japan ushered in a set of coopery, producing the water pail( application patent) of have the Robust intelligent property right, using the norm according to the CI to engrave to note the standard certain context of Robust on the bucket.Do not see the oneself the manufacturing patent water pail is a very small action, it make obvious differentiation of the product image of the Robust barrel water and lead in the brand of other places, thus established the high-quality market image of Robust, making some essay cards even reduced price also can't maintain the original market.

An affairs again make the appropriation bucket as to it's his brand kills to harm the dint to enlarge, this even displays the prospect taste of the Robust barrel water decision maker.In the second half of 2001, the astonishing inside story concerning" black bucket" of a series was continue to report the way, causing the social mightiness echo, the barrel water market is once the creation confusion and overcast.The general brand starts on the in general use bucket the decals quality label to carry on the brand compartment, but the bucket of the Robust is an oneself, the manufacturing engraves the Robust certain context also, Robust impossibly mix into" black bucket".

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