It is an on-line net store
of 24 hours of" five gallons of pack the purified water with three
gallons of Cestbons bucket, the bucket packs the mineral spring"
that sell to be produce by the Cestbon food beverage( Shenzhen) limited
company that Cestbon of Guangzhou sell particularly and distribute in
more than 50 Cestbons of whole Guangzhou goes together with to send to
the net to order for the integral whole of the Cestbon product dealer.
The Cestbon food beverage( Shenzhen) limited company( bottom call the
Cestbon) is is is smooth by the to start a business the international
of one meter of limited company( the smooth group of belong to listed
company of Hong Kong) and SAB to spread the joint venture set of group(
the second beer in world group listed company) set up.
Manage the structure:
The company practices the board of directors leadership under of general
manager be responsible for make, descend to establish the market sale
and produce the technique article to control, the finance administration
human resource etc. three greatest system management.
Total property:
The headquarters locates the area of high new technique in Shenzhen industry
park, and own Shenzhen, Guangzhou and become all three production bases
and someses to process the base, total invest 320,000,000.
Product:
Include the purified water, the mineral spring of various packings and
specification, the total production ability of year amounts to 600,000
tons. Develop JIAN3 SHI3:
Established in the snake of Shenzhen in 1985, a Chinese dragon wreath
beverage( the snake) limited company, mainly produced to sell the carbonic
acid beverage;
Led off to release the new beverage- Cestbon purified water in the domestic
in 1989, become China to produce one of the business enterprise of sell
the purified water at the earliest stage;
1996 and company changed name in 1999, the shareholder procures the business
enterprise ownership of a share to 100% successively and twice now at
the same time.
The Cestbon is standards in the purified water hygiene and the quantity
nationses to mainly start and draft one of the units.
1998-1999 years invest 260,000,000 dollars to build the all new production
base.
The company was moved to the current address by the snake in 2000, one
after another releasing the bean milk series and fruit flavor tea, pure
tea series beverages.
Market scope:
Cestbon the product sale includes Guangdong, the sea south currently,
Szechwan, city and national regions of Hunan, Guangxi, Hong Kong, Macau
and etc. of Southeast Asias, the product includes to have the purified
water series respectively:Specification 350 MLs,555 MLs,1555 MLs,11.34
Ls,18.9 Ls, the mineral spring series 11.34 Ls and 18.9 Ls;
Quantity view:
The Cestbon has been treating quantity as the life that business enterprise
and brand develop for more than ten years, only insist quantity of stability
combine to raise continuously and then can guarantee that the company
develops continuously.Overall performance ISO9000 of company;2001 and
the HACCCP quantity management and the control system, make the Cestbon
product quantity kept always before domestic go together industry row.
The norm turn:
The Cestbon value continuously excellent turn the workflow, practice the
budget management to the company management, the target is clear, the
finance is steady.
Trustworthiness management:
The colleague that Cestbon value and all suppliers and dealer the type
cooperative relation, carefully obey trustworthiness, respect profession,
common development;The Cestbon even values, the concern consumer, always
all take studying and satisfying the consumer need continuously as the
foundation that product and brand develop, and insist long-last unremittingly
promote a people card image, to keep the Cestbon continuously creative
ability and market competition abilities.
Make people the center:
The Cestbon values the development exaltation of employee's character,
the Cestbon believes that training and trainings are to the employee,
to biggest wealth in business enterprise. The principle, brand view of
the Cestbon:
The Cestbon, the pre-eminent brand of the Chinese drinking water market,
continues many years to stand first in the market share of the China South
region.
Since 1989, the Cestbon leads off to release the purified water in the
domestic, is one of the business enterprise that the domestic is professional
to turned to produce the purified water at the earliest stage, the Cestbon
purified water overed the year of 300,000 tons to sell to measure the
high-speed development that the scale also aroused the purified water
profession, the Cestbon was the national quality and hygienes also to
drink the mainly start of the standard in the purified water nation and
draft one of the units, one of the leader of the nation packing drinking
water profession that Cestbon is well-deserved.
The principle of the Cestbon:
+ The Cestbon combines the characteristics of the oneself and profession,
drawing up the development strategy of" small market, big occupancy",
the Cestbon only think real attain to lead in the market of the district
of break with, then can pursue the extension of the market district gradually.
+ The Cestbon corporate culture emphasizes the innovation, style practicality,
carefully obey trustworthiness, pursue perfect.
The brand view of the Cestbon
+ The Cestbon knows that brand is the root of the business enterprise
development deeply, the quantity is the foundation of the brand.
+ The Cestbon believes the brand worth to exist in in the consumer heart,
also believe, steady-going treat each matter, pay attention to and satisfy
the consumer need and then can be end to win the market all the time,
end win the consumer, this is just the road of the brand development.
+ The trust and fancy of the consumer is the body of the brand value now,
but the satisfaction of the employee, consumer, customer, shareholder
is a brand the environment of the growth.
+ Remaining years of life of is cautious and conscientious to be absorbed
in to pack the drinking water with concentration to the Cestbon, succeed
to mold close and, vogue, high-quality Cestbon brand image.
+ In the future the Cestbon will take orders the district to lead, try
to be practical the creative development strategy, to promote the brand
image continuously, satisfy the consumer need for oneself to allow continuously,
go to China South region and arrive whole country from Shenzhen, the step
of the Cestbon will more solid, more self-confident.
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